Chinese Copywriting for Singapore Real Estate Brochure

Project Overview:

A Singapore-based real estate developer is seeking to enhance its marketing collateral by engaging a skilled Chinese copywriter. The aim is to create compelling and persuasive content tailored specifically for the Chinese market to be featured in their brochures. The copy should effectively highlight the unique selling points, amenities, and benefits of the developer's properties, ensuring maximum appeal to the target audience.

Scope of Work:

1. Copywriting:

- Craft engaging, informative, and persuasive copy in Chinese for the brochure.

- Ensure the content effectively communicates the features, advantages, and lifestyle aspects of the real estate properties.

- Tailor the tone and messaging to resonate with the preferences and cultural nuances of the Chinese audience.

- Collaborate with the design team to ensure seamless integration of text and visuals for maximum impact.

2. Revision and Feedback:

- Incorporate feedback from the client and project stakeholders to refine the copy and ensure alignment with the project objectives.

- Provide timely revisions and modifications as needed to meet project deadlines and quality standards.

Deliverables:

1. Well-crafted Chinese copy for the brochure, including headline, subheadings, body text, and any additional sections as required.
2. Finalized content delivered in a format compatible with the design team's requirements.
3. Revised versions based on client feedback and input from project stakeholders.

Qualifications:

- Demonstrated experience in Chinese copywriting, particularly in the real estate or related industries.

- Proficiency in Mandarin Chinese and a strong understanding of Chinese culture and language nuances.

- Ability to work collaboratively with cross-functional teams and incorporate feedback effectively.

- Proven track record of delivering high-quality, engaging content within specified timelines.